R2B Agency

System over fragmentation

The integrated growth system.

R2B Agency plans, runs and measures paid acquisition as one system. Strategy, Meta Ads, Google Ads, creative, landing pages, tracking and CRM, connected from the first click to a qualified lead.

Request an initial assessment See how it works
  • Strategy
  • Paid media
  • Creative
  • Data

The fragmentation problem

Most acquisition stacks are assembled, not designed.

  • Channels

    Meta and Google run as separate worlds with separate goals, so budget moves by habit instead of evidence.

  • Creative

    Ads and pages are produced one request at a time, without a shared offer, audience and message behind them.

  • Tracking

    Conversions are counted on the platform and lost between the form and the CRM.

  • CRM

    Leads arrive without their source, so nobody knows which campaign produced a real opportunity.

One connected system

One plan. One data trail. One team accountable for it.

We design the acquisition system around your offer and your sales process, then build and operate every part of it against the same plan. Each campaign, ad, page and form is connected to the tracking and to your CRM, so the numbers we review together come from the same source.

  1. Strategy
  2. Meta Ads
  3. Google Ads
  4. Creative
  5. Landing pages
  6. Measurement
  7. CRM

AI supports the analysis and the routine work. People decide, and every change to your accounts is approved before it happens.

Services and deliverables

Everything the system needs, owned by one team.

01

Acquisition strategy

Offer, target audience, channel mix and budget allocation, documented before launch and revisited as data comes in.

02

Meta Ads

Account structure, campaigns, audiences and a creative testing plan for Facebook and Instagram.

03

Google Ads

Search and other campaign types where they fit, keyword strategy, bidding setup and conversion actions.

04

Creative

Ad concepts, copy and visual assets produced from the strategy, with variations planned for testing.

05

Landing pages

Focused pages for each offer, built to load fast, explain clearly and capture qualified leads.

06

Tracking

Conversion setup on each platform and on your site, checked end to end before money is spent.

07

CRM

Lead routing into a CRM with source, stage and follow-up, so sales and marketing see the same records.

08

Reporting

A recurring report that connects spend to leads and pipeline, with what changed and what we will do next.

We do not promise fixed results. Performance depends on your offer, market, budget and sales follow-up. What we commit to is a clear plan, disciplined execution and reporting you can verify.

How it works

Plan, build, connect, measure. Then repeat.

  1. 01 · Plan

    Strategy first

    We review your offer, sales process, current accounts and data. You get a written plan: audiences, channels, budget, creative direction and what we will measure.

  2. 02 · Build

    Implementation

    We build or rebuild the accounts, pages and creative from the same brief, and test the full path from ad to lead before launch.

  3. 03 · Connect

    Tracking and CRM

    Every lead reaches your CRM with its source and campaign, and every relevant change to your accounts is logged.

  4. 04 · Measure

    Optimization

    We review results against the plan, cut what does not work, scale what does, and update the strategy when the data says so.

Start here

Request an initial assessment.

Tell us about your business and your current acquisition. We will review it and reply with whether we can help and how we would start. No obligation.

  • Built for companies that sell through leads: services and B2B, in the United States and Europe.
  • A good fit if you want to know which campaigns turn into real opportunities.
  • Not a fit if you are looking for guaranteed results or a one-off boosted post.

Founder-led by Roberto Pires. We use what you send only to reply to this request, and you can ask us to delete it at any time.